Key Benefits of a New Website

Key Benefits of a New Website

It’s old news that having a website is essential for a business. Here’s a refresher list of four of the top reasons to get a new site: 1. Consistent Brand Identity – You’ve spent a handful of cash on your new logo and business cards. They’re stylish and you can’t wait to hand a card out to anyone who passes you by. What’s next? Have your 16 year old nephew Jimmy create a $50 website for you, of course! Kidding aside, the last thing you want is to waste that beautiful new brand on a wonky, slapped together web presence. Your logo, website, print materials and social media presence must present a consistent face to your public. Brands that have a consistent visual language make a more memorable and powerful impression than those that don’t. 2. It’s SEO Optimized! – Your new website will be search engine optimized. This means basic SEO tasks will be completed to allow your site to be found by Google and other search engines. Each page will be reviewed for:  keyword density, internal linking, sitemap usage, meta-tag creation and implementation and installation and tutorial overview of Google Analytics. Your site will be submitted to Google, Bing and dmoz.org search databases. 3. An Easy to Use CMS – WordPress is hands-down the preferred content management system for most businesses. It’s easy to learn and use. You and your team members can update your site content within two clicks. It is extensible with a myriad of free plugins to add functionality including adding ecommerce. And finally, it doesn’t require a special hosting package to run on...
6 Essential Ways to Separate Your Business Life from Your Personal Life

6 Essential Ways to Separate Your Business Life from Your Personal Life

As a small business owner I’m sure you know the feeling of having a pile of work to do on your desk (or kitchen table) and dinner to make and kids screaming in the next room. You have wonderful clients that are waiting for your genius and you have to meet those deadlines, darn it! When you work from home it’s easy to feel as though you work 20 hours a day and are still just inching forward on your various projects. What you (and all of us) need are some boundaries. We need some guidelines and systems to help separate our work life from our personal life. One of the reasons we all go into business for ourselves is to have flexibility and less stress in our lives. Unfortunately, we women tend to be responsible for so much of our families lives, it’s hard to make a distinction between work time and family time. We often become stressed out, harried employees rather than the calm, poised business owner we wanted to be. In order to make our businesses successful and get our home back on track, we need to get conscious about how we live every day and make some changes. The following list of changes will help you compartmentalize your dual lives and therefore make you more productive and better able to focus on the task at hand whether it’s writing your business blog post or changing a diaper. Create a general daily schedule – Take a look at what you do every day – wash dishes, pick the kids up from school, write a blog post...
4 Core Moneymakers to Keep Your Sales Pipeline Full

4 Core Moneymakers to Keep Your Sales Pipeline Full

Most likely youʼve heard about the sales funnel and know what it does for your business. Everyoneʼs sales funnel is labeled a little bit differently but basically itʼs a stage-by-stage representation of how the potential customer/client moves from just getting to know your company to committing to purchase from you. In the graphic, the first stage is the initial contact with your company. The next stage is where the customer is intrigued by your brand and has a developing interest. The next stage is her desire to purchase developing and finally, she purchases in the last stage. Yay! Itʼs very useful to know what your own sales funnel looks like because it can keep you on track with your day-to-day activities — constantly working to move your prospects through your funnel. I know! It sounds fun! When a business owner starts to notice sheʼs losing sales or has potential customers who disappear before getting to the purchasing stage, itʼs probably because she has failed at a particular point in the sales funnel. She needs to analyze where the potential customer backed out. If the business owner looks closely, it shouldnʼt be too hard to discover where she dropped the ball, develop a new strategy and make sure she doesnʼt lose another potential customer at that stage in the future. The sales funnel is also called a sales pipeline and every business ownerʼs goal should be to keep her pipeline full. In order to keep your pipeline full, you have to focus on 4 core moneymaking tasks. The tasks are the same whether you sell products or services. These 4...
The “heart” behind the friends…

The “heart” behind the friends…

At first glance, you’d think liking/following someone or not would be an easy decision to make but there are A LOT of emotions and self esteem issues at hand there! Check out Chris Brogan’s experience with this… http://tinyurl.com/3gbt2y9 It’s fascinating to consider the “heart” behind all the seemingly random social...
How to Create a Free Autoresponder for Your Mediakit

How to Create a Free Autoresponder for Your Mediakit

A lot of my clients ask how to send an autoresponder. An autoresponder is an email message that is automatically sent to a customer when they email a particular email address. So, for instance, you might have a pdf mediakit you want your customers/clients to receive. You would set up an email address JUST for your mediakit like “mediakit@yourdomain.com”. Then set up your autoresponder with your message and URL link to your mediakit so when clients email that address, they’ll automatically get your mediakit and you won’t have to be bothered with that task. Very convenient! Here are instructions for creating a FREE autoresponder in Godaddy (the host I recommend most!): Log into your Godaddy account Click My Account, click the Email in the left-hand column Create a free email address for use ONLY with your autoresponder such as mediakit@drmixologist.com. Every time this email address is emailed to, it will send an autoresponse. Help on creating email addresses on Godaddy: http://community.godaddy.com/help/3605 Once your email address is created and you’re on the Email management screen, click the Manage Account link next to your new email address. On the next screen, click the Edit Email Address icon/button to the right of your email address. In the window that pops open, click the Auto Reply tab. Check the box “Use Auto Responder” In the text area, type in the message you want your user to receive. It must include a link to your online media kit file (such as a pdf or website URL). Select “Custom Subject” and enter the subject line. most other settings will be fine left as-is. Click OK....

8 Easy Ways to Build Trust with Customers

One key component of success I’ve learned is that people need to feel a bond of trust before they buy anything. You’ve probably heard of the concept “know, like, trust”. This means a potential customer must know you and your business (you must have some level of visibility in her world), she must like what she knows about you (your business, your personality, your hair, just something about you must be likable), and finally, she must grow to trust you (through discovering you are reliable, dependable, always deliver solid and valuable service or products). Getting people to trust you is a culmination of successfully achieving the first two factors. Here are 8 surefire ways to build trust with your women clients and customers. You must get into her “world”, creating the “know” factor by repeatedly showing up in the places where she circulates. That might mean a women’s networking group, a mom’s club, or a women’s fitness club. You’ll have to research to find where YOUR ideal client congregates regularly. Letting her see you and your business and learn more about you each time will help her to “know” you. You can use advertising on women’s networks, writing regular articles, Twitter posting on a regular schedule and simply talking to let people know you. Creating the “like” factor is all about being transparent about who you are and what you do. There’s a tribe of people out there for everyone and if you are honest and forthright about your ideas, your work, your mission in life, you’ll find your tribe naturally. Your tribe will see something in you that...