It’s old news that having a website is essential for a business. Here’s a refresher list of four of the top reasons to get a new site: 1. Consistent Brand Identity – You’ve spent a handful of cash on your new logo and business cards. They’re stylish and you can’t wait to hand a card
As a small business owner I’m sure you know the feeling of having a pile of work to do on your desk (or kitchen table) and dinner to make and kids screaming in the next room. You have wonderful clients that are waiting for your genius and you have to meet those deadlines, darn it!
Most likely youʼve heard about the sales funnel and know what it does for your business. Everyoneʼs sales funnel is labeled a little bit differently but basically itʼs a stage-by-stage representation of how the potential customer/client moves from just getting to know your company to committing to purchase from you. In the graphic, the first
At first glance, you’d think liking/following someone or not would be an easy decision to make but there are A LOT of emotions and self esteem issues at hand there! Check out Chris Brogan’s experience with this… http://tinyurl.com/3gbt2y9 It’s fascinating to consider the “heart” behind all the seemingly random social interactions.
A lot of my clients ask how to send an autoresponder. An autoresponder is an email message that is automatically sent to a customer when they email a particular email address. So, for instance, you might have a pdf mediakit you want your customers/clients to receive. You would set up an email address JUST for
One key component of success I’ve learned is that people need to feel a bond of trust before they buy anything. You’ve probably heard of the concept “know, like, trust”. This means a potential customer must know you and your business (you must have some level of visibility in her world), she must like what