11 Ways to Generate Hot Content for Your Blog or Website

A lot of my clients ask me how to come up with content for their website. I know creating a vibrant and “client attractive” website or blog SEEMS like an easy task but in reality it can be tough to come up with ideas for content. To help get you started I’ve come up with a few fun ideas. Some will result in quick and easy posts and some will result in full-length articles. Both types of content will help you get your site listed in the search engines and create a great new reason for you to post to your Facebook, Twitter and Linkedin pages. Yay! Create quick tips – short tips that help your clients get some small challenge fixed quick Reviews of and reference to 3rd party articles – There’s a ton of great content out in the blogosphere. Find an article that is clever and really offers great ideas then tell your clients about it! Ezpz. Post links to your newsletter – You ARE writing a monthly newsletter, right? Well make short posts about it and link to it. People will appreciate being kept up to date on your buisness. Local or industry news and trends – If you’re like me, you like to read A LOT of industry news and trends. Make short posts about what’s new, what’s happening, what’s hot and what’s not. Ask open-ended questions – Get customers thinking about important problems for which you can provide the answer. Straight-up Q+A – This is where a client sends in her question and you answer. Done. Case studies – Did you just finish...

4 Core Moneymakers to Keep Your Sales Pipeline Full

Most likely you’ve heard about the sales funnel and know what it does for your business. Everyone’s sales funnel is labeled a little bit differently but basically it’s a stage-by-stage representation of how the potential customer/client moves from just getting to know your company to committing to purchase from you. In the graphic, the first stage is the initial contact with your company. The next stage is where the customer  is intrigued by your brand and has a developing interest. The next stage is her desire to purchase developing and finally, she purchases in the last stage. Yay! It’s very useful to know what your own sales funnel looks like because it can keep you on track with your day-to-day activities — constantly working to move your prospects through your funnel. I know! It sounds fun! When a business owner starts to notice she’s losing sales or has potential customers who disappear before getting to the purchasing stage, it’s probably because she has failed at a particular point in the sales funnel. She needs to analyze where the potential customer backed out. If the business owner looks closely, it shouldn’t be too hard to discover where she dropped the ball, develop a new strategy and make sure she doesn’t lose another potential customer at that stage in the future. The sales funnel is also called a sales pipeline and every business owner’s goal should be to keep her pipeline full. In order to keep your pipeline full, you have to focus on 4 core moneymaking tasks. The tasks are the same whether you sell products or services. These 4...

Mindset and Your Business

Do you ever wonder how your mindset is affecting your business and your success? To learn more about how you can take control, read my new article on Oh My! Handmade Goodness: Change Your Mindset = Transform Your Business http://www.ohmyhandmade.com/2011/contributors/change-your-mindset-transform-your-business/ Have a Fabulous Day!...

Quick! Lay the groundwork for a FABULOUS 2011!

We’ve got 3 days left until 2011 – use this time well. Most people consider the week between Christmas and New Year’s to be throw-away days – days spent “phoning in” their work, or slacking off. But I suggest that we use these last 3 days to crank up our production. How about using these 3 days to finalize your business blueprint, or mapping out some dramatic new marketing plans for January, or how about writing a load of blog posts and scheduling them into your WordPress posting queue? These are extra days when we can push ourselves a little harder and get a leg up on our competition. Why not go for it and go above and beyond what the average business owner does? Let’s lay the groundwork for a fabulous 2011 and get to work! Create Your Fabulous Small Business! Cam...

Mindset and Business

I’ve been reading a lot about mindset lately. Everyone knows about keeping a positive attitude but not everyone know exactly how much your mindset, or attitude, affects results in your business. A negative mindset affects your interactions and the Universe in a negative way on a subconscious level. You might not even know you’re undermining your marketing, or networking or other efforts, but you are. A poor mindset can keep you poverty conscious too, making you subconsciously look for ways to keep your business from blasting into the next level of success. So with all this new information, I’ve been hyper-aware of my mindset. I have big plans for Pink Sparks Media in 2011 and I don’t want old, negative mindset to affect the new year. I hope you take the time to do a little research on mindset and how powerful it is for your success....

Getting “stocked and sticky” online…

Good news! I’m a new monthly contributor with a great site called Oh My! Handmade Goodness. It’s a community for independent creators of children’s goods that also offers business tips and advice. Super cute and valuable site! My first article was published: How to Keep Your Blog Stocked and Sticky. I’ll be writing various small business articles every month so be sure to check back often! Have a great week!...