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Bridge the Gap Branding
Bridge the Gap is an initiative by AIA California designed to connect emerging professionals in architecture with seasoned mentors. I developed a bold, engaging visual identity for the campaign’s kickoff event, including the logo, buttons, t-shirts, name badges, and other promotional materials.
The logo symbolizes the connection between two distinct groups—experienced architects and emerging talent—visually representing the idea of bridging the gap between generations, perspectives, and day-to-day experiences in the field.
