EXPERTISE
Brand Design
Packaging Design
Signage
The goal was to create a brand identity that honored Conturso’s Italian heritage without relying on expected visual stereotypes. I developed a logo that combines warmth, simplicity, and modern design principles to communicate the market’s fresh products, welcoming environment, and distinctive personality.
To extend the brand beyond the storefront, I also designed various packaging that carried the visual identity into the product experience. The packaging balances authenticity with strong shelf appeal, creating a cohesive look that reinforces brand recognition while highlighting the quality and tradition behind the product. Together, the logo and packaging establish a consistent and memorable brand presence across multiple customer touchpoints.




