Role: Designer
Skills: logo design, concept development, Adobe Illustrator, Adobe Photoshop
I was asked to design the logo for a new architectural design competition created by the American Institute of Architecture, California.
The challenge was to create a logo that combined a sense of the established AIA CA logo of an eagle in a box with a mark that conveyed a youthful, modern feel. The Emerging Professional Design Competition allows up-and-coming new architects to design solutions for issues created by earthquakes and homelessness. I explored several possibilities for the mark but, ultimately, the mark of the origami bird won. (My personal favorite!)
The final logo:
This logo is an origami eagle rising up(emerging) from the ashes (of earthquake/homelessness). It’s modern and clean. The art of origami itself evokes a sense of dedication, concentration and design ability.
I explored several basic devices of graphic design to create strong concepts such as amplification, metaphor and analogy.
