EXPERTISE
Brand Design
Emerging Professional Design Competition Brand
I was asked to design the logo for a new architectural design competition created by the American Institute of Architecture, California.
The challenge was to create a logo that combined a sense of the established AIA CA logo of an eagle in a box with a mark that conveyed a youthful, modern feel. The Emerging Professional Design Competition allows up-and-coming new architects to design solutions for issues created by earthquakes and homelessness. I explored several possibilities for the mark but, ultimately, the mark of the origami bird won. (My personal favorite!)
This logo is an origami eagle rising up(emerging) from the ashes (of earthquake/homelessness). It’s modern and clean. The art of origami itself evokes a sense of dedication, concentration and design ability.
The original AIA logo with the “eagle in a box”.
